You may or may not have heard the term “bleisure” trips, the rising travel trend that is taking the world by storm. A combination of business and leisure, these trips are favored by frequent business travelers who are looking for ways to also see the world while working.
Instead of just going to a new destination and spending the whole time in meetings, locked up in a room on a laptop, and only doing the hustle, bleisure travel allows people to also take advantage of their time on the road by seeing and experiencing different locales.
Here are five things to know about bleisure trips.
1. Bleisure travelers are often of a certain type.
Generally, bleisure travelers are defined as people who have to go on a trip for work purposes but opt to remain slightly longer in the area so that they can have some time to explore and relax.
Bleisure travelers tend to:
- Be part of the technology/start-up industry or can work from their laptops
- Find themselves on business trips at least every three months
- Have to be in a specific destination for at least two nights
- Generally go on domestic trips
2. Bleisure travel is a way to enjoy personal time while on a business trip.
In 2018, many people have to travel a lot to different cities and countries for their job. Not satisfied with traveling just to work, these employees want to enjoy their personal time as well.
Instead of only being in a place for a limited amount of time, these travelers opt to add extra days to their business trips so they can explore and experience the area outside of 24/7 work obligations. During this time, they can visit key attractions, check out the local art scene, or enjoy a meal in a renowned luxury hotel restaurant.
The best way to do this is to organize your time efficiently by plotting meetings or engagements for early on a Thursday or Friday and then attaching weekend days to your trip. Then, you have downtime on the weekend to relax and explore.
3. Bleisure increases employee retention.
Retaining employees is essential for business growth, and millennials are known for being attracted to companies based on their perks – these are often tagged as great places to work. Especially for positions where travel is frequent, having perks is critical for increasing employee retention.
Travel can be exhausting, and when it is merely for work purposes, it can quickly become less than enjoyable. For this reason, savvy companies are starting to realize that allowing employees to spend a few extra days on a trip for leisure and travel reasons means they are more inclined to agree to travel for work.
After all, due to their monotonous and challenging nature and the fact that they are away from home, most employees don’t generally feel excited about business trips. If you are an employer, you should contemplate ways to make these work trips slightly more pleasant for your employees.
4. Hotels are getting on board as well.
Not only are employees and employers embracing this travel trend, but the hospitality industry is also catering towards it. Hotels recognize that business travelers desire downtime and leisure time, which is why they are offering “bleisure packages” to guests.
When it comes to big conferences or meetings, hotels will often have a group meeting rate for guests if they want to add a few extra days on. But many hotels are also offering them for employees who are just looking to travel longer.
If you are looking to join the bleisure travel lifestyle, make sure to inquire about hotel packages in Dubai, Hong Kong, Rome, or wherever else you are traveling before you book.
5. They are only going to become more and more prominent.
In our globalized world, there is no sign that traveling for work is going to slow down. In fact, it is probably only going to become more and more common. As hotels, activity providers and other firms in the travel industry start to cater more and more to the bleisure traveler, this segment of modern-day wanderers is only going to increase.
Have you ever taken a bleisure trip? Is it something that your job would allow for? Or would you prefer to keep travel and leisure separate? Let us start a discussion in the comments below!
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Habib Khan is a seasoned Hotelier, currently the CEO of Planet Hospitality and General Manager of Arabian Courtyard Hotel and Spa. Khan has more than 30 years of diversified international experience in the hospitality industry. He is an expert in developing, transforming, and managing hotels, with an ability to analyze and solve problems in a challenging work environment.